LG slashes pricing for 55-inch OLED TV to US$3,775, says report

Amy Fan, Taipei; Alex Wolfgram, DIGITIMES [Monday 29 September 2014]

LG Electronics' 55-inch curved OLED TV (55EC9300) will be sold for 3.99 million won (US$3,775) per unit through major retail channels and department stores in Korea, according to a statement from LG that was reported in Korea-based ET News.

The new price tag is more than a 70% drop since its original price of 15 million won back in April 2013. The move is in order to push LG OLED TVs further into the market, as the company believes OLED is the "future of TVs," the report said.

LG added that global OLED TV shipments reached about 5,000 units in 2013 and are expected to reach 10,000 in 2014. The report also quoted LG stating that going into 2015, shipments will reach one million followed by four million units in 2017.

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