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MISS SOFI昨(21)日在原忠孝旗艦店舉行「耀眼重生」開幕記者會。針對外界批評Miss Sofi日前告別特賣是欺騙消費者,王曉萍澄清,從未說過品牌要結束,而是改變經營策略,告別過去12年的形象,讓品牌重新升級,希望給消費者更好的商品與更舒適的購物空間。恆豐集團從女鞋代工製造起家,2001年成立碩豐國際,跨足自有品牌經營,Miss Sofi正是由碩豐國際總經理王曉萍一手打造,事業版圖曾一度跨足兩岸,在中國高峰時期擁有40間門市,2012年中將重心移回台灣,目前在台灣有15個據點,其中2間是直營門市,其餘是百貨櫃點。
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