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北京深夜書房 晚上銷售額比白天好
Apr 28th 2014, 07:04

讀者在三聯韜奮24小時書店內看書。
新華社

跟隨誠品書店的腳步,大陸十餘天前出現第一家24小時書店,北京三聯韜奮書店的「深夜書房」,試賣約僅十餘天,吸引了許多讀者的注目,平均每晚9點到次日早上9點的銷售額達人民幣2.9萬元,銷售額甚至比以往白天還高。

不僅如此,白天的銷售也跟著拉高,比試賣前提升了50%。「成效之好,遠遠超出了我們的預期。」三聯書店總經理樊希安說。

逛書店的朱曉說:「以前常去圖書館看書,自從三聯開始24小時營業,我便更換了閱讀場地,每次都會待到晚上11點,這個星期就買了十多本書!」

讀者在三聯韜奮24小時書店內看書。 / 新華社

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