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中華電4G開台進度提前,台灣大和遠傳(4904)確定在端午節後宣布4G開台事宜,據傳不惜下砍或是調整原先4G資費,勢必要做到後發先至,搶客不手軟。
不過,今年老大哥中華電,為了一舉拉開與其他業者差距,品牌行銷規劃砸重金,據手機和廣告相關業者透露,今年中華電將請金城武為4G打響品牌名號。由於金城武為長榮航空拍攝的《I See You》形象廣告大受好評,中華電誓言會有「一系列」廣告宣傳,讓大家拭目以待,且在6月底就看得到。
台灣大不甘示弱,請來知名作家九把刀,跨刀演出強打台灣大4G品牌,一支黑白影像的品牌形象廣告6月1日就已經悄悄上線,以「change 4 the Better」主題,吸引民眾點閱。據了解,台灣大將有2~3支廣告,目前規劃的名人代言約有3位。
遠傳4G品牌和4G生活規劃廣告跑在相當前面,至於是否端出明星牌,還保密到家。相關消息人士說,「今年電信3雄為4G都在拼老命了,這些明星代言形象廣告還只是第一波,後續代言人不只有一個。」
台灣市場4G大打宣傳戰,而中國電信商中移動6月1日起,新4G資費標準生效,與先前資費相比,新資費最大降幅達50%。
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